Skills: Figma, Photoshop, Illustrator , Flowmap, Uxpressia, Xtensio, Slack, Miro,
Year: 2020 Passion Project
The Problem
1 in 5 people in Los Angeles may not know where their next meal is coming from. That’s about 2 million people. Due to COVID-19 the demand has increased yet LA Food Bank does not have enough money to keep up with demand.
The Result
By redesigning the donation experience to provide a trustworthy solution, we make it easier for shoppers to donate by making the process quick and safe while tangibly showing their impact.
The Solution
Donate while you shop
Create a convenient way for shoppers to donate money or food items while they shop.
- Engaging donation kiosk experience. Our kiosk offers transparency, is voice activated and makes it easy to donate on the spot.
- Donate later, QR codes displayed to donate at their convenience.
- Disruptive marketing- displays and sign throughout the store indicating which items to donate.
The Design
Final Mockups
Donate from phone Experience
Mobile Donation PrototypeIn-store Donation Experience
Roadmap
Research
Empathy Map - Donor
Key Insights - Donor
- People want to give. They usually just don’t know how.
- We have an extremely limited amount of time to make an impression, capture their attention, and get them to donate.
- We need to be trustworthy and transparent about where the donations go.
- We need to give shoppers easy, quick ways to give while tangibly showing their impact.
- Staying connected with easy ways to continue giving is key.
- We need to provide a safe way to donate.
Empathy Map - Secondary Audience
Key Insights - Manager
- Overwhelmed: any solution needs to be simple and easy to implement
- Need funding: the top priority is funding to keep up with demand.
- Food Bank may also not have as much money to spend right now
- Harder to cultivate and maintain brand partnerships through telecommunication, rather than in-person
- Passionate: can translate passion into something emotionally powerful for users that leads to joy for Ale