LA Food Bank – Experience Design

Skills: Figma, Photoshop, Illustrator , Flowmap, Uxpressia, Xtensio, Slack, Miro,
Year: 2020 Passion Project

The Problem

1 in 5 people in Los Angeles may not know where their next meal is coming from. That’s about 2 million people. Due to COVID-19 the demand has increased yet LA Food Bank does not have enough money to keep up with demand.

The Result

By redesigning the donation experience to provide a trustworthy  solution, we make it easier for shoppers to donate by making the process quick and safe while tangibly showing their impact.

The Solution

Donate while you shop

Create a convenient way for shoppers to donate money or food items while they shop.

  • Engaging donation kiosk experience. Our kiosk offers transparency, is voice activated and makes it easy to donate on the spot.
  • Donate later, QR codes displayed to donate at their convenience.
  • Disruptive marketing- displays and sign throughout the store indicating which items to donate.
Link to LA Food Bank Prototype

The Design

Final Mockups

Donate from phone Experience

Link to the LA Food Bank prototype

In-store Donation Experience



Empathy Map - Donor

Key Insights - Donor
  • People want to give. They usually just don’t know how.
  • We have an extremely limited amount of time to make an impression, capture their attention, and get them to donate.
  • We need to be trustworthy and transparent about where the donations go.
  • We need to give shoppers easy, quick ways to give while tangibly showing their impact.
  • Staying connected with easy ways to continue giving is key.
  • We need to provide a safe way to donate.
Empathy Map - Secondary Audience

Key Insights - Manager

  • Overwhelmed: any solution needs to be simple and easy to implement
  • Need funding: the top priority is funding to keep up with demand.
    • Food Bank may also not have as much money to spend right now
    • Harder to cultivate and maintain brand partnerships through telecommunication, rather than in-person
  • Passionate: can translate passion into something emotionally powerful for users that leads to joy for Ale


User - Donor

User - Secondary Audience

Stakeholders Map