Donate while you shop

Create a convenient way for shoppers to donate money or food items while they shop.

• Engaging donation kiosk experience. Our kiosk offers transparency, is voice activated and makes it easy to donate on the spot.
• Donate later, QR codes displayed to donate at their convenience.
• Disruptive marketing- displays and sign throughout the store indicating which items to donate.

Final Mockups

Donate from phone Experience

In-store Donation Experience

Empathy Map - Donor

Key Insights - Donor

• People want to give. They usually just don’t know how.
• We have an extremely limited amount of time to make an impression, capture their attention, and get them to donate.
• We need to be trustworthy and transparent about where the donations go.
• We need to give shoppers easy, quick ways to give while tangibly showing their impact.
• Staying connected with easy ways to continue giving is key.
• We need to provide a safe way to donate.

Empathy Map - Secondary Audience

Key Insights - Manager

• Overwhelmed: any solution needs to be simple and easy to implement
• Need funding: the top priority is funding to keep up with demand.
  • Food Bank may also not have as much money to spend right now
  • Harder to cultivate and maintain brand partnerships through telecommunication, rather than in-person
• Passionate: can translate passion into something emotionally powerful for users that leads to joy for Ale

User - Donor

User - Secondary Audience

Stakeholders Map

User