Mobile APP – In-n-Out Burger

Link to App Prototype

About In-N-Out

In-N-Out Burger is an American regional chain of fast-food restaurants with locations primarily in the Southwest and the Pacific coast. It was founded in Baldwin Park, California, in 1948 by Harry Snyder and Esther Snyder. An In-N-Out store outsells a typical McDonald’s nearly twice over, bringing in an estimated $4.5 million in gross annual sales versus McDonald’s $2.6 million.

Designed By

Violet Khodagolian &
Ree Chen

Year

2020

Category

UX Design, UI Design,  Visual Design, Interactive Design, App Design

In-N-Out Ordering App

Link to App Prototype

The Problem

After observing the in-person restaurant experience, user interviews, flow maps and establishing a service design blueprint we found the restaurant did a great job in customer service, back and front staff productivity, customer satisfaction and overall restaurant experience. However there was a reoccurring  pain point which was the wait time. Most customers expressed a dissatisfaction that they could not place an order online.

Our Solution

After extensive research, we created initial concepts for the In-N-Out Burger App. Our primary objectives were to develop an app that was easy to use,  mimicked the in-person ordering experience as much as possible, made it possible to customize orders, and gave users payment integration options.

In Restaurant Observation

Service Blueprint

We established a service blueprint based on the current state, which was nearly perfect. After careful observations, we chose to tackle the wait-time by offering an online ordering experience.

Service Design Pattern

Affinity Map

Initial Sketches

We did  “crazy eights”, to create eight rough sketches to flush some ideas out. After careful review and voting process, we decided to move forward with an online ordering app.

Experience Storyboards

Using the current as well as the ideal state we created story boards to bring our vision to life.

App Design

Iteration

Link to App Prototype